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Posts for Tag: Marketing

The process of editing can be described in four stages: writing, critiquing, rewriting, repeat.  You’ll do this until you end up with a script that is concise in its message, complete in its handling of that message. In short, only as long as it needs to be and not a second longer. Hopefully, you

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Let’s get this out of the way. The most common question about videos is, “How long should it be?” The real answer is, “As long as it needs to be and not a second longer.” But that’s not helpful, so here are a few guidelines. For a web-based video, your target length should be 2-3

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