I Can Make My Video Myself, Right?
The third reason why going it alone is a bad idea. The budget is one of the most common concerns when it comes to a video for your practice. Video done well is expensive. In an attempt to cut costs, it can be tempting to use your webcam to shoot your own video. It’s so StoryTellers
I Can Make My Video Myself, Right?
The second reason why going it alone is a bad idea. I once had a client tell me that his niece could shoot a video on her iPhone after I gave him a quote for some video work. And he was right. Your phone can produce better images than a lot of digital video cameras StoryTellers
I Can Make My Video Myself, Right?
The first reason why going it alone is a bad idea. As your script gets closer to being complete, you should start thinking about production, which is a big word that refers to all that goes into shooting your video. At this point, you might be tempted to go it alone. Maybe you have some StoryTellers
The process of editing can be described in four stages: writing, critiquing, rewriting, repeat. You’ll do this until you end up with a script that is concise in its message, complete in its handling of that message. In short, only as long as it needs to be and not a second longer. Hopefully, you
Let’s get this out of the way. The most common question about videos is, “How long should it be?” The real answer is, “As long as it needs to be and not a second longer.” But that’s not helpful, so here are a few guidelines. For a web-based video, your target length should be 2-3
Make no mistake about it. We’re definitely in the weeds now. We’ve been talking about how to write a good script, and hopefully you’re not afraid to get personal. Maybe you know the direction you want to go. Maybe you even have a few ideas jotted down. This month we’re going discuss how to b
It’s NOT Just Business — And It IS Personal
For a couple months now, we’ve been exploring what makes a good video, and in particular, how to write a good script. This week, we’ll tackle what to do when you’re staring at a blinking cursor, wondering what to write. If you’re currently in this position, you don’t need me to tell you t
Last month, I revealed that one secret to making a good video for your practice is writing a script. I also made the point that writing a script has a bonus benefit of distilling your message and making it sharper. This month, I’d like to share a little more about how that happens. It all
The Easy Way or the Better Way
The secret to making a good video for your practice. So, you’re thinking about making a video for your practice. Well, good news. You’re on the right track. Video is one of the best ways to boost conversions and improve client engagement. But all videos are not created equal. In fact, a poorly d
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