Editing
September 26, 2017 |
Let’s get this out of the way. The most common question about videos is, “How long should it be?” The real answer is, “As long as it needs to be and not a second longer.” But that’s not helpful, so here are a few guidelines. For a web-based video, your target length should be 2-3
StoryTellers | Marketing, Video, Video Production
The Benefits of Outsourcing: Part 1
September 19, 2017 |
Outsourcing of the investment management function by financial advisors has grown dramatically since its beginnings in the late 1980s. Depending on which studies you reference, somewhere between 25% to 50% of all advisors outsource some or all their investment management functions. That number is de
Scott's Column | credibility, outsourcing, overhead
How Advisors Can Go from Good to Outstanding
September 12, 2017 |
Being a good financial advisor requires mastery of a wide range of technical skills. Being a great financial advisor requires having skills as a counselor and psychologist. Being an outstanding financial advisor requires developing your skills as a teacher and coach. Here’s why. The job of a finan
Business Builders | Financial Literacy, Investor Education, Practice Management
4 Considerations for Separating Gimmicks from Investment Opportunities
September 5, 2017 |
I spend many of my days looking at, reviewing, and—far more often than not—dismissing new investment funds and ETFs. One of the words that often comes to my mind upon initial review of some of these investment ideas is: “gimmick.” Merriam-Webster defines a gimmick as “a trick or device u
Investment Management