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Posts for Category: StoryTellers

For a couple months now, we’ve been exploring what makes a good video, and in particular, how to write a good script. This week, we’ll tackle what to do when you’re staring at a blinking cursor, wondering what to write. If you’re currently in this position, you don’t need me to tell you t

StoryTellers

Last month, I revealed that one secret to making a good video for your practice is writing a script. I also made the point that writing a script has a bonus benefit of distilling your message and making it sharper. This month, I’d like to share a little more about how that happens.  It all

StoryTellers

The secret to making a good video for your practice. So, you’re thinking about making a video for your practice. Well, good news. You’re on the right track. Video is one of the best ways to boost conversions and improve client engagement. But all videos are not created equal. In fact, a poorly d

StoryTellers