Our Difference

Our Mission

  • To start and end every conversation by asking, “What is best for clients?”
  • To build and manage the best possible portfolios for long-term investors.
  • To create clear, concise educational material to help clients become better investors.
  • To structure and manage our firm with the goal of keeping fees and expenses low.
  • To support the needs of advisors with a talented, dedicated group of professionals.

Our Purpose

We aspire to create a corner of the world where clients truly do come first. Most investment firms say they care about their clients, but actions speak louder than words. Many seem more focused on themselves than on helping clients reach their goals. We think there’s a better way.

It starts with maintaining a culture of investment excellence. We’ve assembled a highly skilled and experienced team of professionals whose sole focus is supporting financial advisors and managing portfolios tailored to their clients’ needs. We even established an independent, outside investment committee to work with our internal investment professionals to bring new perspectives, added objectivity, and additional expertise.

Maintaining our independence and objectivity is important. We don’t use proprietary products in our portfolios or accept payments from the firms whose products we do use. We control our own destiny and are not beholden to anyone whose interests conflict with those of our clients.

Investor behavior determines investment success. We offer multi-media educational material designed to help clients become better investors. Investor education is so important we make our material available to everyone.  Visit our Knowledge Center.

Keeping fees low helps clients reach their goals faster. We have intentionally structured our firm so our costs are low and clients get to share in the efficiency we gain through technology. Our flat-fee pricing is simple and very transparent. Clients know at the beginning of each year what they’re going to pay and the fee never changes, no matter how large the account becomes.

We are united in a common mission—helping the clients of financial advisors reach their long-term goals. Our formula for accomplishing this is excellence, objectivity, investor education, low fees, and an experienced team. We don’t expect to change the world—just a little corner of it.

Why First Ascent

Our Focus on Clients

We are taking a different path to serving the clients of financial advisors—a path that truly puts client interests first. We tried to rethink every aspect of our business and build a firm that starts by asking “what would be best for our clients?” Here are some of the ways we are trying to benefit our clients:

Our Portfolios

  • We focus on keeping internal expenses and transaction costs low.
  • We make modest adjustments as the investment environment changes.
  • We focus on the long-term and don’t get caught up in the emotion of the day.
  • We don’t use proprietary products or accept payments from product providers.
  • We balance investment theory and academic research with judgment and experience.
  • We combine active and passive management styles so our clients can benefit from both.


  • We take a proactive approach to supporting advisors and helping clients become better investors.
  • We offer clear, concise educational material to impart confidence and understanding.

Fees and Expenses

  • We keep our fees low to help clients reach their goals faster.
  • Our flat-fee pricing lets clients keep more of what they earn.
  • Our fees are transparent so clients know what they are paying.

Our Team

  • Our people are highly experienced and each team member is dedicated to our “client-first” mission.
  • Our independent, outside investment committee brings objectivity and perspective to our decisions.